Clip Scientific American Social Media Is Rewriting the Banking Playbook (Aug 2)

Professor Alex Pentland and Alex Lipton, a Connection Science Fellow at MIT, write for Scientific American about how social media can impact financial systems. “Before Twitter and Facebook, a spooked investor or customer would have to call, personally visit or even e-mail and text colleagues to urge them to withdraw funds from a troubled bank,” explain Pentland and Lipton. “Nowadays sophisticated clients can act as soon as they read a Tweet. Social media alerts everyone all at once, and a few clicks on a computer screen can wipe an account clean.”